Perspectives seemed the appropriate name for this newsletter, since it's what I'd call my specialty.
As a photographer I get to put my "four-corners-of-perspective" around beautiful or money-making content in the form of a crop.
As a writer, I get to blend in my observations with my overly-curious mind to provide insights to help others avoid my wealth of lack experience. (lack of wealth was the unwanted result)
As a teacher, I get to do all of the above, as well as share my love for organizational tools that allow others to free their minds to create more!.. More good, more dreams, more money, more time, more opportunity for making an impact while in human guise.
My social-media-guru kids have indirectly turned me into an Instagramer. (including bad grammar!) Click the image to the right to follow my new obsession to keep my right brain in balance while creating systems tools for managing small businesses...
What Happened to Prints Charming?..
Twenty years ago I opted out of using my less-than-marketable name "Geraths" for the playful double entendre Prints Charming Photography. As my mix of services became predominantly commercial (business-to-business business!) I decided it was time to use a bit less "cute" of a name for that portion of my services.
Same guy, same gear, same creativity - just remember "and" Photo Media Productions, not "or". I am keeping both names, only one of them would sound far more professional on an RFP to Nike's HR department to do all of their headshots, than would "Prints Charming".
I've only received a few boos and hisses, which have been countered by those that understood my need to say that I'm a serious creative. Next month we will be launching our new site featuring professional video, FAA Certified Drone pilots (think high-end real estate listings in the Bahamas!..)
My role as Creative Director will continue to include my international award-winning photography and service, only now I get to create even greater tools for my clients to monetize their sites. Product, Property and Publications will now compliment our THRIVING Headshot business.